Ok, here’s something interesting that I’ll call “The HANX EFFECT“, and it happens when there’s a big interview with Tom Hanks talking about his typewriter collection in some nationally aired segment in the news. Sunday there were *two* big interviews with Hanx talking about his new book, but with a heavy emphasis on his typewriter collecting.
What’s the effect? well, I noticed it when checking the data on clicks on the Ebay ads on TWDB and saw that the clickthroughs had jumped from an average of about 300/day to over 800 on Monday. that’s a whole lotta people looking at typewriters for sale as the week began. So I went and took a look at the sessions count Sunday and yesterday (the count of people who looked at the site those days) and saw that the count had jumped from an average of a little under 1,500/day to over 2,000 yesterday.
I’m gonna call that a 25% increase in average typewriter interest and about a 120% increase in typewriter lust, and unless someone can argue otherwise, I’m attributing it to The HANX EFFECT.
I’ll be tracking this over the coming week to see what the staying power is, IE: how much ends up being permanent interest and lust.